Lead qualifier on your website
Chat widget or dynamic form that qualifies in dialogue. Brand-styled.
02 · Sales
Meetings your sales team actually needs.
The Sales Machine captures inquiries, qualifies them in dialogue, enriches with company data and routes to CRM. Plus: personalized follow-up sequences that run until a meeting is booked or the lead drops out cleanly.
The problem
Sales burns time on leads that never buy.
In mid-market sales, every rep talks to everything that comes in. Contact form, demo request, webinar signup. All followed up by call or email. Result: 60% of sales time goes into leads that can't or won't buy. Real buyers wait for answers because the team is busy with the wrong conversations.
- Sales talks to everyone, qualifies manually
- Leads wait 24 hours or more for first response
- CRM hygiene happens on the side or not at all
- Follow-up dies after three emails
- Nobody knows where the good leads come from
How it works
From form click to meeting in the calendar.
The machine runs 24/7. Humans only on escalation.
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Step 01
Lead capture & enrichment
Inquiry comes in, gets enriched via Clay or Apollo with company data (industry, size, tech stack, hiring activity).
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Step 02
AI qualification dialogue
Lead qualifier on the website asks targeted qualification questions in chat or form. About budget, timeline, use case.
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Step 03
CRM routing
Qualified leads land in the right pipeline bucket (HubSpot, Pipedrive). Account owner auto-assigned, Slack notification fires.
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Step 04
Personalized follow-ups
AI-generated follow-up sequence, calibrated to industry, use case and behavior. Max 5 touchpoints, then drop out cleanly.
What you get
Sales talks only to buyers.
Setup, qualification logic, CRM sync and follow-up sequences. We build, you sell.
CRM integration
HubSpot or Pipedrive native. Other CRMs on request. Routing rules by your sales structure.
Company enrichment
Per lead: industry, employee count, funding, tech stack, buying signals. Via Clay, Apollo or Cognism.
Follow-up sequences
Personalized email touchpoints in your tone. Auto-stops on reply or meeting.
Weekly tuning
AI expert checks qualification logic, calibrates against real sales outcomes, optimizes sequences.
Reporting in one dashboard
Lead-quality score, meeting rate, average response time. No Excel acrobatics.
Investment
Fixed pricing plus optional performance bonus.
We share the risk: with cleanly defined success a bonus runs per qualified meeting.
All prices net, plus VAT. No minimum term, cancel monthly to month-end.
Setup
€8,500
Lead qualifier, CRM integration, enrichment setup, follow-up sequences. One-time.
Monthly operation
from €1,800
Tuning, enrichment credits, sequence optimization, AI expert.
Performance bonus (optional)
€150 to 300 / SQL
Per qualified meeting, defined by BANT or MEDDIC. On request.
FAQ
FAQ · Sales Machine
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Do you do cold outbound?
No. The Sales Machine is inbound only. Cold outbound in DACH is legally tricky (UWG) and often the wrong play for mid-market companies. We work with the leads you've already earned. -
Which CRMs are supported?
HubSpot and Pipedrive natively. Salesforce, Microsoft Dynamics, Zoho and custom CRMs via webhooks or API on request. We don't build a machine that doesn't run with your stack. -
How many leads per month is realistic?
Depends on inbound volume. A typical mid-market client of ours sees 80 bis 250 qualified meetings per quarter. Depending on industry and domain strength. -
What happens when a lead has specific questions?
The qualifier escalates cleanly to a human on your sales team with full conversation history. The lead doesn't wait, the rep has context.
30 minutes, honest assessment 
Tell us what's burning right now.
We reply within one business day. No sales pitch, no drip campaign. Florian or a teammate calls, listens, frames it.
A personal callback
We call you back personally.
You write here, someone from our Hamburg team calls you. No sales team, no call centre, no email funnel. We listen, frame the problem, and tell you honestly whether our solution fits your situation.
The White Fox team · Hamburg